For each client that requires SEO services / enhancements to Google rankings I will put together a bespoke SEO Package to suit their business sector, business location, online marketing objectives and budget. Prices start from £199 per month but will be more for more competitive sectors.
There are 3 areas of Search Engine Optimisation which are essential for a successful SEO campaign. The 3 areas are: Search Analysis, Onsite SEO and Offsite SEO.
Search Analysis is the process of looking at what people are searching for in relation to a product or service you provide in order to create ‘Keywords’ or search terms that will provide the foundation for a successful campaign. Many businesses make the mistake of going for the obvious search terms but the competitiveness for obvious search terms means that an SEO campaign will not succeed due to the competition being too strong. Evaluating the competition is essential for achieving effective results.
Onsite SEO is the process of applying what was learned from the relevant search analysis to a website. This involves editing website ‘meta tags’ and evaluating the content on a website. Meta tags are not always visible on a website but they are embedded within a websites code and search engines such as Google will be able to read them. The content on a website also needs to reflect the targeted search terms and the linking of a websites pages also needs to be considered.
Offsite SEO is the process of promoting a website on the world wide web in order to build up links from other websites to your own. These links need to come from respectable sources and should be relevant to the content on your own website. The building of links to your website is noticed and indexed by the search engines and when these links are 'genuine' rather than fake or from spam associated sources, this greatly helps the performance of a website within the search results for the targeted search terms.
SEO campaigns require a huge amount of time if they are to be successful and to be safe for both your website and your businesses reputation. There are many other companies that offer very cheap packages but such packages involve building non relevant links using dated techniques which can actually harm both your search engine rankings and your businesses reputation through penalties delivered by Google or through having your business associated with less than trust worthy sources.
An effective online marketing campaign needs to be a genuine promotion of your business on the web rather than just trying to trick search engines.