Investment Company Logo

A few years ago I was asked to design the new identity for Talis Capital which is an investment company based in the UK.

The client wanted a logo that was based on a heraldic emblem so a range of ideas were created based on this. Heraldic emblem designs are quite popular within the financial and legal business sectors so the idea for the logo felt very comfortable to work with. I believe this style is popular within these sectors due to such designs communicating power and authority, this also naturally helps to inspire trust.

The client also wanted to see the use of gold colouring within the identity so this was also incorporated.