Logo and Brand Design for Startups
Logo and brand design, designed with your website. A new business needs to look established before it has a track record. We design logos, colour palettes and typography for startups and carry them straight through to the website, so your brand looks consistent everywhere from day one.
Why a Startup Needs a Logo Before It Launches
Your logo is the one thing every customer will see, on the website, in your email signature, on social media, on invoices and on whatever you hand out at your first networking event. A startup with a considered logo and consistent branding looks like a business that has been around for years. A startup with a logo knocked up in a spreadsheet, and a website that uses different colours from its business cards, looks like exactly what it is.
Getting the brand right at the start also saves time and money later. Decisions about colours, typography and tone are made once, and everything that follows, from the website to the stationery, is built on them rather than reinvented each time. In our experience the startups that launch with a coherent brand find it easier to win those first few customers, because they are easier to trust.
- Credibility with first customers, partners and investors who have nothing else to judge you on
- Consistency across your website, social media, email signatures and print
- A clear visual direction for the website design, so the first mockups are closer to right
- Brand decisions made once, at the start, instead of patched together as you go
Our guide to startup branding explains what to have in place before a website is designed and how logo design and web design fit together.
What Our Logo Design Service Typically Includes
Discovery
A short brief about your business, your customers, your competitors and the feel you want, so the logo is designed for your market rather than in isolation.
Initial Concepts
Logo concepts for you to react to, each with a clear rationale, so you can see the different directions your brand could take before any one is developed further.
Refinement
Your chosen direction refined through revision rounds until the mark, the lettering and the colours are exactly right.
Final Logo Files
Your finished logo in the formats needed for web, print and social media, ready for your website, your printer and your profiles.
Colour Palette and Typography
A colour palette and typography that carry through to the website, so the site, the logo and everything else share one visual language.
Applied to Your Website
Because the same team designs the website, the brand is applied properly from the first mockup. Stationery and other brand materials can be added on request.
The exact scope, including the number of concepts and revisions, is agreed in your quotation so there are no surprises.
Why Design the Logo and Website Together
Startups often buy a logo from one supplier and a website from another, and the join shows. The web designer works around a logo they did not create, colours get reinterpreted, typography drifts and the finished site never quite feels like the brand. Fixing that afterwards means paying twice.
When the same studio designs both, the brand and the website are developed as one piece of work. The logo is designed knowing how it will sit in a website header and on a mobile screen, the palette is chosen with buttons, links and backgrounds in mind, and the typography is selected for how it reads on a page as well as in a mark. You deal with one team, you approve one coherent set of designs, and the website launches looking like the brand from the first day.
It is also simpler and usually more cost-effective than two separate projects, because the discovery work is done once and the logo flows straight into the startup website design without a handover.
Our Logo Design Process
- Brief. You tell us about your business, your customers, your competitors and the feel you are after. If you have example logos or brands you like, or dislike, that helps.
- Concepts. We design initial logo concepts and present them with the thinking behind each one.
- Refinement. You choose a direction and we refine it, adjusting the mark, lettering and colours until it is right.
- Finalisation. The final logo is prepared in every format you need, together with your colour palette and typography.
- Applied to the website. The finished brand is carried straight into your website design, and into stationery or other materials if you need them.
Our startup website checklist covers everything else to have ready before launch.
Logo Design Pricing
We quote logo and brand design alongside your website rather than as a one-size-fits-all price, because a simple wordmark for a consultancy and a full identity with stationery for a product launch are very different pieces of work. Ask for a combined website and branding quotation and we will set out exactly what is included. Our startup website design prices start from £2,400 for the website itself.
Business cards, letterheads, email signatures, social media graphics and other brand materials can be designed on request and added to the quotation, so everything your customers see is consistent with the website.
What Clients Say About Our Branding Work
"We are so pleased we used Digital pod to design our website and our branding, logo, stationery etc. From the very beginning Matthew was amazing. He listened to our ideas and perfectly translated them into designing the look and feel of our site, and our branding. He worked with us patiently despite our indecisiveness and happily changed and adapted elements at our request as we went along. He took the time to answer all our questions promptly, and made the whole project run smoothly. We are beyond delighted with the outcome and can't thank him enough."
"Very pleased with the design of our new logo and website. The service was of a high standard and would certainly use again."
"I would highly recommend digitalpod. Matthew has designed a brand for my company that I'm really happy with. I have a lot of customers who comment on how good my website is both visually and for ease of use."
Logo Design Questions
Do I need a logo before the website is designed?
It helps, because the logo sets the colours, typography and tone that the whole website is built around. If you do not have one yet, we design the logo first and carry it straight into the website design, so you do not need to find a separate designer or delay the project.
What files will I receive?
You receive your final logo in the formats needed for web, print and social media, including versions for light and dark backgrounds where appropriate, along with your colour palette and typography details so that anyone producing material for your business can keep it consistent. The exact deliverables are confirmed in your quotation.
Can you redesign an existing logo?
Yes. If your current logo has dated or no longer reflects the business, we can refresh it while keeping the recognition you have built up, or redesign it completely if that is what the business needs. This is often done alongside a website redesign so the new brand and the new site launch together.
Do you design business cards and stationery?
Yes. Business cards, letterheads, email signatures, social media graphics and other brand materials can be designed on request so that everything your customers see matches the website. Tell us what you need and we will include it in the quotation.
How much does logo design cost?
We quote logo and brand design alongside your website rather than as a fixed price, because the scope varies from a simple wordmark to a full identity with stationery. Ask for a combined website and branding quotation and we will set out exactly what is included.
More answers in our FAQ. Replacing an existing site as well as the brand? See our website redesign service.
Startup Blog: Guides on Branding and Launching
Get a Combined Logo and Website Quote
Tell us about your business and what you need, or book a call with our senior software engineer to talk it through. We reply personally with a clear, fixed price for the website and the branding together.