SaaS Startup Website Design
Marketing websites for software startups. We design and build the sites that explain what your product does, prove that it works and turn visitors into trials, demos and sign-ups, with the same technology your product is built on.
The Website Is Where Your Product Is Judged First
A SaaS startup's website has a harder job than most. It has to explain a product that visitors cannot touch, make a complex piece of software sound simple, answer the objections of a sceptical buyer and get them to take an action, whether that is a free trial, a demo request or a sign-up. It also has to look like the product of a company that will still exist next year, which matters to customers and investors alike.
We design and build marketing websites for software startups from the positioning up. That means working out the clearest way to describe what the product does and for whom, structuring the site around the questions buyers actually ask, and building sign-up and demo flows that work. Because we also build web applications, we understand the product side as well as the marketing side, and the two can share technology rather than living in separate worlds.
Everything is designed from scratch, hand-coded rather than assembled in a page builder, and delivered with transparent pricing. SaaS marketing sites usually sit in our website plus admin dashboard package, from £3,900, so your team can publish without a developer.
What a SaaS Marketing Website Needs
Positioning and Messaging
A home page that says what the product does, who it is for and why it is different in the first few seconds, backed by proof rather than adjectives.
Feature and Solution Pages
Pages for each major feature and for each type of customer or use case, so buyers find their own problem described and Google has a page to rank for each search.
A Pricing Page That Converts
Clear plans, a comparison of what is included, monthly and annual toggles, and the frequently asked questions that remove the last objections before sign-up.
Sign-Up, Trial and Demo Flows
Forms and flows connected to your product, payment provider, CRM and email tools, with every conversion tracked so you know which pages are working.
Blog, Docs and Changelog
An admin dashboard so your team can publish guides, documentation, release notes and case studies, the content that brings in search traffic month after month.
Speed and Analytics
Hand-coded pages that load fast on any device, with analytics and conversion tracking set up from launch day rather than added later.
Built With the Same Technology as Your Product
Most SaaS products are built on modern JavaScript frameworks, and so are our websites. We build with Next.js, React and TypeScript, which means the marketing site and the application can share components, design tokens, authentication and data where that makes sense. A logged-in user can move from the marketing site into the product without feeling as though they have changed company, and your engineers can work on the site without learning a separate platform.
When the product itself needs building or extending, we do that too. Our back-end development covers databases, secure logins, dashboards and business logic, and our API development connects your product to the services around it. Two examples from the portfolio:
- A national social work assessments platform, with a bespoke content management system and a database behind it
- A legal directory web application, with location search, maps, a custom ranking algorithm and an admin system
Custom applications are quoted separately from the marketing website, and we are happy to scope a first version that gets you to market quickly rather than trying to build everything at once.
How a SaaS Website Project Runs
- Positioning and requirements. We work through who the product is for, what it replaces, what buyers need to see and which integrations the site needs, then give you a fixed quotation.
- Structure and visuals. We plan the site map and the sign-up journey, then design visual mockups for your approval before anything is built.
- Development. We build the site and its admin dashboard, connect the forms, payments and analytics, and keep you updated with a realistic completion date.
- Testing and launch. You test every flow on a private server, we refine it, and then we launch to managed cloud hosting or hand over the code to your team.
A SaaS marketing site of the usual size takes six to ten weeks from brief to launch. The thing that most often slows a project down is positioning and copy that are still being decided, so we help you settle those early. Our guide to the website design process explains each stage, and our startup website checklist covers what to have ready.
What Founders Say About Working With Us
"Matthew has been very helpful in setting up our website. It's a bit more complicated than a standard site and has required a few redesigns / revisions, but communication has always been clear and easy, which has made the process much more stress-free than it otherwise could have been."
"Digitalpod have been a valuable associate to our company and I am extremely pleased to have found a developer that is truly client focused."
"Our CMS is nice and easy to manage and really makes day to day business much easier than it previously was."
"I have worked with quite a few web developers but digitalpod are one of the very best I have ever used. From ideas to visuals and to final coding. The project just effortlessly flowed."
"I am also very impressed with the seo results we have seen so far. It is great to finally find a company that can deliver."
SaaS Website Questions
Can you build the application as well as the marketing website?
Yes. As well as marketing websites we design and build web applications with secure logins, databases, dashboards and APIs. Our portfolio includes a national social work assessments platform and a legal directory with search, maps and a custom admin system. Applications are quoted separately from the marketing site.
Can our team edit pages, publish blog posts and change pricing themselves?
Yes. SaaS marketing sites usually sit in our website plus admin dashboard package, from £3,900, which gives your team a secure admin area with a database behind it for pages, posts, changelogs and pricing tables.
Do you integrate with Stripe or other payment providers?
Yes. We integrate trial, sign-up and subscription flows with payment providers such as Stripe, and connect marketing sites to CRMs, email marketing tools and analytics so that every sign-up and demo request is tracked.
How long does a SaaS website take?
A SaaS marketing site of the usual size, with feature pages, a pricing page, sign-up flows and a content section, typically takes six to ten weeks from brief to launch. Simpler launch sites are quicker, and timescales depend on how soon your positioning and content are ready.
Can you redesign an existing SaaS website?
Yes. Many SaaS startups outgrow a template or a site built in a hurry before launch. We redesign it around your current positioning, keep the pages and content that rank, redirect old addresses and launch on a foundation that can grow with the product.
More answers in our FAQ. Not a software company? See our startup web design service for every other kind of new business.
Startup Blog: Guides for Founders
Get a Fixed Quote for Your SaaS Website
Tell us about your product, your customers and what the site needs to do, or book a call with our senior software engineer to talk it through. We reply personally with a clear, fixed price.