Hotel Website Design in Aberdeen
Hotel websites that win direct bookings from guests coming to Aberdeen. We design and build custom websites for hotels, B&Bs and guest houses in Aberdeen, with a page for every room, a booking engine that shows live availability and the full price, and a guide to the area that tells a guest exactly where you are and what is nearby.
Web Design for Hotels in Aberdeen
DigitalPod is a UK-based design and web development studio that provides its web design services across the UK, including website design for hotels in Aberdeen. Every website is designed from scratch around the business and hand-coded, with no templates, and you deal with the same website designer and developer from the first call to launch. The studio specialises in startup website design and website redesigns, and websites for hotels start from £2,400, with the price fixed before any work begins.
How Guests Choose Where to Stay in Aberdeen
Almost nobody booking a room in Aberdeen lives there. Your guests are planning from somewhere else, comparing on a travel site places they have never seen, and they cannot tell from a listing how close each one is to whatever they are coming for. Once they have a shortlist, they search for each hotel by name and look at its own website for better photographs, the parking, the walk to where they need to be and a reason to book direct. If your site answers less than the listing does, they go back and book through the platform.
Concerts, exhibitions and conferences at P&J Live bring people to Aberdeen, as do His Majesty's Theatre, the Music Hall, Aberdeen Art Gallery and the Maritime Museum. They shop at Union Square, the Bon Accord centre and along Union Street, and spend time at the beach, in Footdee and in Old Aberdeen. Cruise ships call at the South Harbour, and Royal Deeside begins at the western edge of the city. Business travellers and tourists alike choose rooms and tables online before they arrive, so booking has to be simple.
Business travellers, audiences for P&J Live and visitors heading for Royal Deeside or arriving by cruise ship are different markets for an Aberdeen hotel. Separate pages for corporate stays, event dates and leisure breaks, each with direct booking, let one site speak to all of them.
A hotel website that wins that booking does three things the travel sites cannot. It shows each room properly, with its own photographs and the full price for the dates chosen. It explains the location as a local would, saying which part of Aberdeen you are in and how far it is to Cults, Ferryhill, Dyce and Torry. And it gives the guest a reason to book with you, whether a better rate, breakfast included or a later checkout, inside a booking journey that still looks like your hotel.
What a Hotel Website in Aberdeen Needs
A Page for Every Room
Each room type with its own photographs, bed, view, occupancy and what is included, and a check-availability button that opens the booking engine on that room for the dates the guest has chosen.
Booking With the Full Price
Your booking engine embedded so availability is live and the price shown includes every charge the guest must pay, from the first screen to the last, with a direct-booking perk the travel sites do not offer.
Where You Are, Explained
A location page that names your part of Aberdeen, gives honest journey times to the nearest station and to areas such as Mannofield, Kingswells and Old Aberdeen, and covers parking, so a guest who has never been can picture the stay.
Answers Before the Guest Asks
Check-in times, cancellation terms, children, dogs, parking and an honest accessibility page covering steps, lifts and accessible rooms, stated plainly so nobody has to phone reception to find out.
These are the essentials. Our hotels website design page sets out every page and feature a hotel website needs, and if you are just setting up, the startup hotels website design page covers what to have ready for launch.
Being Found in Aberdeen and the Towns Around It
Guests search in layers. First comes the city and the dates, on a travel site or in Google's hotel results, where your Business Profile, photographs and reviews are compared with everyone else's. Then come the narrower searches that only a guest with a purpose makes: somewhere to stay near a venue, a wedding or a workplace, or in particular parts of the city such as Cove Bay, Rosemount and Bridge of Don. A page that says exactly how close you are to each of the places guests come for gives those searches somewhere to land.
Not every guest is coming for the city itself. People visiting family, working nearby or exploring the area compare a room in the city with one in towns such as Banchory, Kintore and Westhill, so say plainly how long those journeys take and what a base in the city offers in the evening. Keep your Google Business Profile complete, with the right category, your own booking link and current photographs, and ask every departing guest for a review, because the reviews beside your name are read before your website is.
Every website we build includes the technical foundations that local search depends on, and our guide to getting a new website found on Google explains what to do after launch. We do not promise rankings, because they also depend on your reviews, your Google Business Profile and the competition in each area.
What the Rules in Scotland Mean for the Website
In Scotland a B&B or guest house normally needs a short-term let licence from Aberdeen City Council, and the licence number has to appear on every listing and advert, your own website included. Hotels with planning permission as hotels, and premises whose alcohol licence covers accommodation, sit outside the scheme, so check which side of the line you fall. Councils can also charge a visitor levy: Edinburgh was first, others have approved schemes, and where one applies the price a guest sees must include it.
VisitScotland has retired its star grading scheme, so old VisitScotland stars should come off the site, leaving the AA rating and awards you currently hold. A bar needs a premises licence from the local licensing board, and serving breakfast makes you a food business whose inspection result is published under Scotland's Food Hygiene Information Scheme. As across the UK, the first price shown must include every mandatory charge, and the Equality Act 2010 makes an honest accessibility page worth writing.
This is a summary for planning a website, not regulatory advice. Rules change, so check the current position with the regulator or with Aberdeen City Council before you rely on it.
What a Hotel Website Costs in Aberdeen
Our prices are published, and they are the same in Aberdeen as everywhere else in the UK. A custom-designed website of up to around ten pages starts from £2,400, a website with an admin dashboard from £3,900, and managed cloud hosting from £20 a month if you would like us to run the site for you.
- Startup Website from £2,400
- Website + Admin Dashboard from £3,900
- Managed Cloud Hosting from £20 per month
Payment is a 50% deposit with the balance on completion, and the finished website, its design and its code are yours. The hotels website design prices page explains what those prices buy for a hotel and what moves a quote, and the main website design prices page sets out every package.
What Clients Say
"I have worked with quite a few web developers but digitalpod are one of the very best I have ever used. From ideas to visuals and to final coding. The project just effortlessly flowed."
"From the very beginning of our discussions to the end of the project I found Digital Pod to be not only professional but always friendly and willing to resolve any issues."
"Matthew has been wonderful, he has met every deadline, offered much needed advice and, most importantly, has designed a stunning and effective website for me! I wouldn't use anyone else!"
Hotel Website Design in Aberdeen: Questions
How much does a hotel website cost in Aberdeen?
The same as it would anywhere in the UK. A custom-designed hotel, B&B or guest house website of up to around ten pages starts from £2,400, with a page for each room type, your booking engine embedded, offers, the local area and your policies. If your team wants to edit rooms, rates and offers, or you sell vouchers online, the website with admin dashboard starts from £3,900. The hotel website design prices page explains what moves the figure.
How will guests looking for a hotel in Aberdeen find our website?
Mostly in two steps. They meet you first on a travel site or in Google's hotel results, then search your name to look at your own site, so a complete Google Business Profile with your own booking link matters as much as the pages. After that come the narrower searches, for a stay near a venue or within reach of towns like Portlethen, Stonehaven and Inverurie, which a location page can answer. The site gives you the foundations rather than a guaranteed position, and search engine optimisation after launch is a separate service.
Can the website take bookings directly instead of through the travel sites?
Yes. We embed your booking engine so guests see live availability, the full price and your direct-booking perk without leaving the site, and bookings reach your system through the channel manager as they do now. A standard embed is within the starting price, and deeper integration, such as live rates on room pages, is quoted on scope. The travel sites will keep bringing new guests. The website's job is to stop you paying commission on the ones who were already looking for you.
We run a small B&B in Aberdeen. Is a custom website more than we need?
No. A B&B needs the same things as a hotel on a smaller scale: a home page, a page per room, booking, the local area, your story and a directions and policies page. That fits within the starting price and usually takes three to six weeks from brief to launch, provided the photographs and words are ready. Whatever registration or licence your nation requires goes on the site too, and the startup hotel website design page covers what a new B&B needs for its first night.
Are you a website designer based in Aberdeen?
No. DigitalPod is a UK-based design and web development studio that provides its web design services across the UK, and we work with hotels in Aberdeen entirely online, over video calls, email and shared documents. You review designs and the test site in your browser and give feedback in writing, so nothing is lost between conversations. Where your website designer is based has no bearing on the quality of the website, and our prices are the same wherever you are.
More answers in our FAQ. For other kinds of business, see website design in Aberdeen, and for the full guide to this sector, hotels website design.
More Website Design in Aberdeen
We design websites for every kind of business in Aberdeen. Choose another sector, or see the city page for the full picture.
Hotel Website Design in Other Cities
We work with hotels across the UK. See the national hotels website design page, browse website design by city, or go to the DigitalPod home page for our portfolio and services.
Talk to Us About Your Hotel Website
Tell us about your hotel in Aberdeen, your customers and what the website needs to do, or book a call with our senior software engineer to talk it through. Everything runs online, and we reply personally with a clear, fixed price.