Cleaning Company Website Design
Websites for cleaning companies that turn a quote request into a regular customer. We design and build custom websites for cleaning companies across the UK, from one-person domestic rounds to commercial contractors with teams in several towns, with separate domestic and commercial pathways, instant quotes, recurring bookings and the vetting and insurance details every client wants to see.
A Cleaning Company Sells Two Different Services, and the Website Has to Do Both
The people who contact a cleaning company want different things. A busy household wants a fortnightly clean, a price and a start date without a long phone call. A tenant moving out wants an end-of-tenancy clean that satisfies the inventory clerk, with a deposit riding on it. A letting agent wants a contractor who can turn a property round between tenancies, and an office manager wants to replace a contractor who keeps missing bins. All of them want to know who will be coming in.
That is why a cleaning website is a different design problem from most service sites. Domestic customers decide on price, convenience and trust, so they need an instant quote, an easy booking and plain statements about vetting and insurance. Commercial clients decide on compliance and reliability, so they need COSHH assessments, BICSc training, insurance certificates, case studies and a contract route. One home page has to send each visitor down the right path, and recurring work means the site has to keep customers as well as win them.
DigitalPod is a UK web design studio that designs and builds websites for trades and service businesses, including the Window Cleaning London website, a residential and commercial cleaning site with exactly this split. We work with you online from the first call to launch, and every site is designed from scratch and hand-coded to load quickly on a phone. Cleaning company websites start from £2,400, with the price fixed before any work begins.
What We Build Into a Cleaning Company Website
Domestic and Commercial Pathways
Two clear routes: a domestic path built around price, trust and booking, and a commercial path built around compliance, case studies and contracts, so neither audience wades through content meant for the other.
Instant Quote Calculators
Pricing for a regular clean from bedrooms, bathrooms and frequency, or an end-of-tenancy clean from property size, so domestic customers get a figure in seconds while commercial enquiries go to a survey request.
Recurring Bookings
Weekly and fortnightly cleans booked once and repeated, with reminders, easy rescheduling, card payments and a note of the access arrangements, so regular customers stay regular without a phone call each time.
Vetting and Insurance on Show
Plain statements of how staff are checked, referenced and trained, your public and employers' liability cover and what happens if something is damaged, placed on the pages where a nervous customer is deciding.
Commercial Case Studies
Pages for offices, retail units, medical practices, schools and communal areas, each with how long the client has stayed and the standards you report against, written for facilities and procurement managers.
Area Pages
A page for each town or district you serve, so you appear for "cleaners in [town]" and "end of tenancy cleaning [town]" across your whole area rather than in one postcode.
The Pages a Cleaning Company Website Needs
- Home. Who you clean for, where, and the two routes in the first screen: get a domestic quote or request a commercial survey. Your vetting, insurance and reviews sit directly beneath.
- Regular domestic cleaning. Weekly and fortnightly cleans, what a standard visit includes, how you handle keys and alarms, who will come and what happens if they are ill, with an instant quote and booking.
- End-of-tenancy and deep cleans. A page for tenants, landlords and letting agents: what the clean covers against an inventory checklist, how long it takes, your re-clean promise and a fixed quote by property size.
- Specialist cleaning. Carpets and upholstery, ovens, windows and after-builders cleans, each with the method, the equipment and the drying times explained, because these are the jobs people search for by name.
- Office and commercial cleaning. Daily, nightly and weekly contracts for offices, retail, medical and education sites, with your COSHH and health and safety approach, staff training, supervision and reporting, and a survey request form.
- Landlords and letting agents. A page for the repeat customers: property turnarounds, inventory-standard cleans, key handling and account terms, with a way for an agent to send several properties at once.
- Our team and vetting. Who the cleaners are, how they are checked, referenced and trained, and the insurance that covers them, with real photographs rather than stock gloves and buckets.
- Quote, booking and areas. The instant quote tool, the booking flow, a form for commercial surveys, the towns you cover, your hours and the legal company details and privacy policy every UK website needs.
Not sure how many pages you need? Our guide to what pages a business website should have walks through each one, and every project starts with a page plan agreed before any design work begins.
Trust, Accreditations and Compliance for Cleaning Companies
Cleaning customers hand over keys, alarm codes and the run of their home or office to people they have never met, and commercial clients are responsible for every contractor on their premises. The website has to prove who you are and how you work, and some claims need careful wording:
- Staff vetting, stated precisely. Basic DBS checks are available for any role in England and Wales, with Disclosure Scotland and AccessNI equivalents, while standard and enhanced checks are limited to eligible roles, so say exactly which check your staff hold. Add right-to-work checks and references.
- Insurance that covers the risks. Public liability, employers' liability, which the law requires once you employ anyone, treatment risk cover for carpet and upholstery work, and cover for keys held and accidental damage, stated with what happens if a customer's property is broken.
- Training and health and safety. BICSc training, COSHH assessments and safety data sheets for the products you use, risk assessments and method statements, and CHAS or SafeContractor accreditation if you hold it. Commercial clients ask for all of this in tenders, so make it downloadable.
- Commercial proof. Case studies by sector, how long contracts have run, references that can be contacted and any ISO 9001 or 14001 certification, because a facilities manager is choosing a contractor they will have to defend to their own boss.
- Reviews and real photographs. Google, Trustpilot or Checkatrade reviews that mention the type of clean and the town, pulled through to the pages where people decide, with before-and-after photographs of ovens, carpets and end-of-tenancy kitchens.
- Terms and company details. The basis of your pricing, your cancellation policy, your re-clean guarantee, the legal name, company number and address a UK business must display and a privacy policy that covers the addresses and access details you hold.
How People Find Cleaning Companies Online
Domestic cleaning searches are local, frequent and made on phones: "cleaners near me", "domestic cleaner [town]" and "end of tenancy cleaning [town]" are typed by people who want a price and a date today. The map pack and your Google Business Profile reviews decide who gets the first click. A site with an instant quote and a clear booking route wins against one that says "call for a quote".
Commercial cleaning is searched for differently. An office manager types "office cleaning [town]" or "commercial cleaning company [town]" at a desk, usually when a contractor has let them down, and compares several websites before shortlisting two for a survey. They are looking for case studies, accreditations, insurance and signs that you can staff a contract reliably. Letting agents and landlords are a third audience, searching rarely but ordering again and again once they trust you.
Platforms such as Bark, Checkatrade and Rated People all generate cleaning enquiries, and franchise brands advertise nationally against you. Marketplace leads cost money and arrive alongside competitors quoting on the same job, and a lead who checks your website and finds nothing convincing goes with the cheaper quote. Area pages that rank on their own and reviews that name the town bring enquiries nobody else is competing for.
Every website we build includes the search engine foundations: page titles written around the searches your customers make, fast loading, mobile-first layouts, a sitemap and a structure that matches your Google Business Profile. Our guide to getting found on Google explains what to do after launch.
Already Have a Website? Signs It Needs Replacing
Many cleaning companies run a website that was set up quickly when the business started, or inherited from a franchise or directory package, and never caught up with the commercial contracts and services that followed. If any of these sound familiar, the site is costing you customers:
- One services page lists everything from oven cleaning to office contracts, so neither audience feels the site is for them.
- There is no price or quote tool, so people who want a figure in seconds ring the competitor who gives one.
- Vetting, insurance and training are not mentioned, or are described so vaguely that a careful customer cannot tell what is true.
- Regular cleans are still arranged by phone and text, with no way for customers to book, pay or reschedule online.
- The site uses stock photographs of gloved hands and bubbles, is slow on a phone or still shows the franchise's branding.
- Commercial clients cannot find case studies, COSHH information or insurance certificates without emailing to ask.
Our website redesign service replaces dated or underperforming sites while protecting the search rankings you have built up, and the website redesign guide explains how to decide between a refresh and a rebuild. Launching a new cleaning company instead? Start with our startup cleaning companies website design page.
Related Work and What Clients Say
Window Cleaning London: a residential and commercial cleaning services website with separate customer pathways, an enquiry form, search engine foundations and branding, the same split a cleaning company's website needs.
"I was very impressed with the service provided by digital pod. They took my initial ideas and developed a website for my business that I am really proud of. We have noticed an increase in clients since the launch of the site and the support we have received from them has been exceptional."
"We had Digital pod build our website and were very pleased, Matthew sorted any problems quickly and efficiently and was always on hand for advice. I would not hesitate in recommending this company."
"Our company has used Digital Pod for the last 5 years, providing us with creative concepts and technical support to a high end. The service has been fantastic all round and we would highly recommended."
Cleaning Companies Website Design Questions
How much does a cleaning company website cost?
A custom-designed website for a cleaning company starts from £2,400 for up to around ten pages, which covers home, your domestic and commercial services, areas, team and vetting, reviews and a quote form. A site with instant quotes, recurring bookings and an admin dashboard for managing customers and schedules starts from £3,900. The price is fixed before work begins, you pay a 50% deposit with the balance on completion, and the site belongs to you.
Can customers get an instant quote and book a regular clean online?
Yes. A quote calculator that prices a clean from bedrooms, bathrooms and frequency can sit on the starting-price site, with the result sent to you as an enquiry. Full online booking, where the customer picks a slot, sets up a weekly or fortnightly repeat and pays by card, is built on the website with admin dashboard package from £3,900, because it needs a database of customers, schedules and payments behind it.
Should we have separate websites for domestic and commercial cleaning?
Usually not. One website with two clear pathways is cheaper to build, easier to rank and lets each side borrow credibility from the other: domestic customers like seeing that offices trust you, and commercial clients like seeing hundreds of domestic reviews. The exception is when the two trade under different names or in different areas, in which case two sites make sense and we would quote for both.
How should the site describe our DBS checks and insurance?
Precisely. Say which level of check your staff hold and that it is renewed, name the insurance you carry and what it covers, and avoid phrases such as "fully vetted" or "fully insured" that promise more than they say. Standard and enhanced DBS checks are only available for eligible roles, so most cleaning staff hold basic checks, and claiming otherwise can unravel the first time a commercial client asks for evidence.
Can the website help us win commercial contracts?
It cannot win them on its own, but it is read by every facilities manager who shortlists you. A commercial section with case studies by sector, your COSHH and training approach, downloadable insurance and accreditation documents and a survey request form answers the questions a procurement team asks and saves you sending the same attachments repeatedly. We build it so you can add each new contract as a case study.
More answers in our FAQ. See what a cleaning company website costs on our cleaning companies website design prices page, or, if you are just starting out, read about startup websites for cleaning companies.
Guides to Planning and Costing Your Website
Other Sectors We Work With
We design websites for established businesses and new ventures across the UK. See how we approach other sectors.
Get a Fixed Quote for Your Cleaning Company Website
Tell us about your cleaning company, your customers and what the website needs to do, or book a call with our senior software engineer to talk it through. Everything runs online, wherever in the UK you are based, and we reply personally with a clear, fixed price.