Hair & Beauty Salon Website Design
Websites for salons that take the booking themselves, not through a marketplace. We design and build custom websites for hairdressers, barbers, beauty salons and nail bars across the UK, with online booking you control, a price list that is easy to keep current, stylist profiles and a gallery for people who do not follow you on Instagram yet.
A Salon Website Has to Win the Booking Before a Marketplace Does
A new client looking for a hairdresser, a barber or somewhere to get their nails done has usually seen a photo first: a balayage on Instagram, a friend's fresh cut, a set of nails in a group chat. Then they search for you and want four things. Can I see more of your work, what does it cost, who will I be with and can I book right now without ringing. The website that answers all four wins the appointment.
That is why a salon website is a different design problem from a brochure site. Booking platforms and marketplaces will take that appointment for you, but they charge a commission or fee for the clients they introduce and treat the client as theirs. A website with its own booking, deposits and reminders keeps the relationship and the margin with you, while the price list, stylist profiles, gallery and policies do the persuading.
DigitalPod is a UK web design studio that builds websites and brands for service businesses, shops and membership organisations, working with you entirely online, which suits an owner who is on the salon floor six days a week. Each salon website is designed from scratch and hand-coded to load fast on a phone. Salon websites start from £2,400, with a fixed price agreed before we begin.
What We Build Into a Salon Website
Booking You Own
Online booking through your salon software, such as Phorest or Timely, or built into the site, with deposits, reminders and a client list that is yours rather than a marketplace's.
A Price List You Can Change Tonight
A service menu with from-prices, durations and stylist levels for hair, beauty, nails and aesthetics, structured so a price rise or a new treatment is a quick change rather than a redesign.
Stylist and Therapist Profiles
A profile for each stylist, barber, nail tech and therapist with their specialities, level and Instagram, so a client can choose the person whose work they like and book them directly.
A Gallery Fed by Instagram
Your latest colour, cuts, nails and brows pulled from Instagram into a gallery organised by service, so someone who found you on Google sees the same work your followers see.
Gift Vouchers Sold Online
Gift vouchers bought and paid for on the site, emailed to the recipient or printed, redeemable against any service, so the Christmas and Mother's Day rush happens without anyone queuing at reception.
Patch Tests and Policies Up Front
Allergy alert test requirements for colour and lash treatments, your deposit and cancellation terms and what new clients need to know, shown before the booking is confirmed.
The Pages a Salon Website Needs
- Home. The feel of the salon in the first screen, your best recent work, a book now button, opening hours including late nights, and the services you most want to be known for.
- Services and prices. Hair, beauty, nails, barbering and aesthetics each on their own page with from-prices and durations, because "balayage [town]" and "gel nails [town]" are separate searches.
- Our team. Every stylist and therapist with a photo, their specialities, their level and a link to book them, written in their own voice rather than a corporate one.
- Gallery. Colour transformations, cuts, nails, brows and lashes organised by service, fed from Instagram and shown with each client's permission.
- Gift vouchers. Vouchers sold online for a service or an amount, delivered by email or collected, with simple terms and an expiry date, one of the busiest pages every December.
- New clients and policies. What happens at a first visit, allergy alert tests before colour, deposits, late cancellation and no-show terms, parking and accessibility, set out plainly.
- Book and contact. Online booking or a link to your software, phone and WhatsApp, address, hours and a map, plus the business details and privacy policy the law requires.
Not sure how many pages you need? Our guide to what pages a business website should have walks through each one, and every project starts with a page plan agreed before any design work begins.
Trust, Accreditations and Compliance for Hair & Beauty Salons
Clients let salons work on their hair, skin and nails, so they want to know you are qualified, insured and careful, and a few parts of the industry carry rules of their own. The website has to carry the proof and the policies, and show them before the booking rather than after:
- Qualifications and insurance. Hairdressing itself is not licensed in the UK, so clients rely on what you show them: NVQ levels, brand training, State Registered Hairdresser status if you hold it, and public liability and treatment insurance. Each gets a place on the team page.
- Council registration for some treatments. Treatments that break the skin or carry particular risks, such as piercing, electrolysis, microblading and some aesthetic procedures, often need registration or a licence from your local council, and rules differ by council. Say what you hold and check the current guidance.
- Allergy alert tests before colour. Colour manufacturers and insurers require an allergy alert test, usually 48 hours before a first colour service or after a break, and the same goes for lash and brow tints. The site explains it and lets new clients book the test.
- Deposits and cancellations. Deposit, late cancellation and no-show terms have to be clear before a client books for them to stand up, and clients accept plainly stated terms. We show them in the booking flow and on the policies page.
- Aesthetic treatments. Injectables and other aesthetic treatments are regulated differently from hair and beauty, and prescription-only medicines such as botulinum toxin cannot be advertised to the public, so those pages stay factual, name the prescriber where one is involved and follow the current guidance.
- Photos, reviews and business details. Client photographs only with permission, genuine Google and Facebook reviews pulled through, and the trading name, address and company details every UK business website must show, with a privacy policy covering booking and voucher data.
How People Find Hair & Beauty Salons Online
Salon searches are local and visual. "Hairdresser near me", "barbers [town]", "nail salon [town]" and "balayage [town]" are typed on phones, and the results that win are the Google Business Profiles in the map pack with recent photos, strong reviews, accurate late-night hours and a booking link. A website with a page per service and a gallery feeds that profile, and is where the client lands to check prices.
Instagram and TikTok are the other search engine for hair and beauty. Clients find a stylist through a transformation video or a hashtag for their town, then look for a way to book. If the link in your bio goes to a marketplace, the platform charges for the introduction and the client becomes theirs as much as yours. If it goes to your own site, the client sees your prices, your team and your gallery and books directly.
Marketplaces such as Fresha and Treatwell do bring new clients, especially to a new salon with an empty column. The cost is the commission or fee on the clients they introduce and the fact that the platform owns the listing, the reviews and the client's habit of booking through it. Your own website gives every client a reason to book direct next time.
Every website we build includes the search engine foundations: page titles written around the searches your customers make, fast loading, mobile-first layouts, a sitemap and a structure that matches your Google Business Profile. Our guide to getting found on Google explains what to do after launch.
Already Have a Website? Signs It Needs Replacing
Plenty of salons have a website that was thrown together when the salon opened, or a free page from a booking provider that has never been touched. If these sound familiar, clients are booking elsewhere:
- The price list is a PDF or a photo of the printed menu, out of date since the last price rise and unreadable on a phone.
- The only way to book is a marketplace link, so every new client costs you a fee and the platform keeps the relationship.
- There are no stylist profiles or recent photos, so the site says nothing about who clients will see or what the work looks like.
- Deposit, cancellation and patch test policies live on a sign at reception rather than on the site, so disputes start at the desk.
- The design looks nothing like the salon, the site is slow on a phone and the opening hours are wrong.
Our website redesign service replaces dated or underperforming sites while protecting the search rankings you have built up, and the website redesign guide explains how to decide between a refresh and a rebuild. Launching a new salon instead? Start with our startup hair & beauty salons website design page.
What Clients Say
"We are so pleased we used Digital pod to design our website and our branding, logo, stationery etc. From the very beginning Matthew was amazing. He listened to our ideas and perfectly translated them into designing the look and feel of our site, and our branding. He worked with us patiently despite our indecisiveness and happily changed and adapted elements at our request as we went along. He took the time to answer all our questions promptly, and made the whole project run smoothly. We are beyond delighted with the outcome and can't thank him enough."
"I would highly recommend digitalpod. Matthew has designed a brand for my company that I'm really happy with. I have a lot of customers who comment on how good my website is both visually and for ease of use."
"Very pleased with the design of our new logo and website. The service was of a high standard and would certainly use again."
Hair & Beauty Salons Website Design Questions
How much does a salon website cost?
A custom-designed salon website starts from £2,400 for up to around ten pages: home, service pages with prices, team, gallery, gift vouchers, policies and contact, with booking linked or embedded from your salon software. Booking built into the site with deposits, gift vouchers sold online or a dashboard for updating prices and the team yourself is quoted on scope and usually means the website with admin dashboard package from £3,900. The price is fixed before we start.
Can we keep Fresha or Treatwell and still have our own booking?
Yes, and many salons do for a while. The website can carry your own online booking as the main route while the marketplace listing stays live for people who find you there. Check the platform's terms, because some restrict how you encourage their clients to book elsewhere, and keep the two diaries in sync through your salon software so nobody is double-booked.
Which salon software can the website connect to?
Many salon systems, including Phorest, Timely, Salon Iris and Fresha, provide a booking page or widget that we can embed or link so clients see live availability for each stylist. If you do not use software yet, we can build a booking request form or a full booking system into the site. Tell us what you use and we will confirm the best route in the quote.
How should the website handle patch tests and cancellation policies?
Show them before the booking, not after. We put the allergy alert test requirement on every colour and tint service, with a way for new clients to book the test, and we display deposit, cancellation and no-show terms on the policies page and in the booking flow. Clients who have read the terms before they book rarely argue about them.
We have a template site from a booking provider. Can you replace it?
Yes. Our website redesign service replaces template and provider-built sites with a site you own, keeps the booking link to your software, moves your gallery and price list across and redirects the old addresses so you keep any search rankings. The result looks like your salon rather than the provider's other customers, and you can host it with us from £20 a month or take the code anywhere.
More answers in our FAQ. See what a salon website costs on our hair & beauty salons website design prices page, or, if you are just starting out, read about startup websites for hair & beauty salons.
Guides to Planning and Costing Your Website
Other Sectors We Work With
We design websites for established businesses and new ventures across the UK. See how we approach other sectors.
Get a Fixed Quote for Your Salon Website
Tell us about your salon, your customers and what the website needs to do, or book a call with our senior software engineer to talk it through. Everything runs online, wherever in the UK you are based, and we reply personally with a clear, fixed price.