Estate Agents Website Design Prices
Fixed prices for estate and letting agency websites. A custom-designed estate agency website starts from £2,400, a site with live listings and an admin dashboard from £3,900, and hosting from £20 a month. Here is what each buys an agent, what moves the quote and how it compares with template sites.
What an Estate Agency Website Costs With DigitalPod
Our prices are published and the same for every sector, because the design, the build and the care that go into an agency website are the same as for any other business. What varies is what the site has to include, and for an estate agency the main question is whether it needs live listings. A valuation-led site with seller, landlord, area and team pages fits within the starting price. Listings fed from your CRM, with search and alerts, move it to the dashboard package.
The starting price buys a custom-designed site of up to around ten pages, designed from scratch around your brand and your patch and hand-coded so that it is fast on a phone. The website with admin dashboard adds a secure area and a database, which is where property listings, area guides, team profiles and landlord guides live, edited by your team or fed from your software. Logo design is quoted with the website, and the figure is fixed before any work starts.
Estate Agents Website Design Packages
Startup Website
- For agents: a valuation journey, seller, landlord, buyer and tenant pages, area guides and team profiles
- Custom website design created around your brand and business goals, not a template
- Hand-built with modern technology (Next.js / React) for speed and security
- Mobile-friendly, fast-loading and search engine friendly from day one
- Contact forms, maps, galleries and the features a new business needs
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Website + Admin Dashboard
- For agents: live listings fed from your CRM, property search and alerts, and pages your team edits itself
- Everything included in the Startup Website package
- Secure admin dashboard so you can update your own content
- Postgres database for your content, listings, bookings or members
- Ideal for blogs, directories, booking systems, SaaS marketing sites and member areas
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Optional Extras
Both can be added to either website package, or left out entirely. Hosting is only needed if you would like us to run the site for you, and logo design only if you do not already have a brand.
Managed Cloud Hosting
- Keeps listings and valuation forms fast in the evening, when sellers and landlords do their looking
- Your website hosted in the cloud and completely managed by us
- Keeps your site fast and secure without you lifting a finger
- Quick updates to your website whenever you need them
- Optional: host it yourself and we hand over the complete code
Logo & Brand Design
- A mark that reads on a board from a passing car, a window card and a portal thumbnail, designed with the site
- Logo design with the files you need for web, print and social media
- Colour palette and typography that carry through to the website
- Designed by the same team that designs your site, so everything matches
- Ask for a combined website and branding quotation
Three Typical Estate Agents Website Projects
New independent agency before stock
A founder leaving a corporate agency: home, book a valuation, selling, landlords with the fee list and scheme statements, about, one area guide and contact, with a register-for-alerts form standing in for listings until the first instruction arrives.
Established agent replacing a provider template
A rebuild of a CRM-provider site that looks like every other agent's: a design of your own, the same property feed reconnected, search and alerts, area guides, team profiles, reviews pulled through and redirects from every old property page.
Sales and lettings agency with two branches
A branch page for each office aligned with its Google Business Profile, separate sales and lettings routes, the landlord fee and compliance pages, listings from the CRM, an instant valuation tool integrated and a dashboard for area guides and staff changes.
What the Starting Price Includes for Estate Agents
- A custom design in your own colours, approved by you before any code is written, so you do not look like the other agents in town.
- Up to around ten pages, typically home, selling, landlords, buying, renting, valuation, an area guide, team, reviews and contact.
- A book-a-valuation form and a register-for-alerts form, routed to the right branch or negotiator and tested so no enquiry goes astray.
- Your redress scheme, client money protection and lettings fee list presented as the rules require, with Propertymark logos where you hold membership.
- Mobile-first, fast-loading pages with the search engine foundations for "estate agents [town]" searches, a sitemap and alignment with each branch's Google Business Profile.
- Launch to managed cloud hosting from £20 a month, or take the complete code and host it wherever you like.
What Changes the Price of an Estate Agency Website
- Live listings from your CRM: the feed, the search, the property pages and the alerts move the project into the from £3,900 package.
- An instant valuation tool integrated into the valuation journey, or a bespoke valuation flow of your own, quoted on scope.
- The number of branches and area guides, because each needs its own page with genuine local content.
- Landlord and tenant portal links, viewing booking, tenant referencing links and other integrations with your lettings software, quoted individually.
- Logo and brand design for a new or renamed agency, quoted alongside the website.
- Copywriting for area guides and photography of branches and team, if you would like us to arrange them rather than supply them yourself.
Every website is quoted individually, so the final figure depends on what your estate agency actually needs. Our website design brief template helps you list those needs so that we can give you an accurate fixed price.
How Our Prices Compare for Estate Agents
Estate agents are sold websites in a particular way. The CRM provider offers a template site as an add-on, property-specialist web firms offer another on a monthly plan, and both come with the listings feed built in, which is tempting. The cost is that the design is shared with hundreds of other agents, you do not own the site, and if you change CRM or stop paying, the site and the rankings it earned go with it. Website builders avoid the fee but cannot handle live listings well.
Web design agencies commonly quote £6,000 to £20,000 or more for a small business website, and experienced freelancers and small studios typically charge £2,000 to £6,000. Our estate agency websites start from £2,400, or from £3,900 with live listings and a dashboard, designed and built in-house to a fixed price, and the finished site, its design and its code belong to you. Our guide to how much a website costs in the UK puts the whole market side by side.
For a wider view of the market, read our guide to how much a website costs in the UK and our comparison of custom websites and website builders.
How a Project Runs
- Your requirements. On a call, you tell us about your business, your customers and what the website needs to do, and we give you a fixed quotation.
- Logic and visuals. We plan the site structure and create visual mockups for your approval before anything is built.
- Development. We build the website, keep you updated and give you a realistic completion date.
- Testing and launch. You review the finished site on a test server, we refine it, and then we launch it or hand over the files.
Most websites take three to six weeks from brief to launch, provided the content is ready. Our guide to the website design process explains each stage, and the timescales guide shows what a typical schedule looks like.
What Clients Say About Working With Us
"Matthew has been very helpful in setting up our website. It's a bit more complicated than a standard site and has required a few redesigns / revisions, but communication has always been clear and easy, which has made the process much more stress-free than it otherwise could have been."
"Digitalpod have been a valuable associate to our company and I am extremely pleased to have found a developer that is truly client focused."
"We have used DigitalPod several times now and have never been disappointed with their service. Their professional service and contemporary designs are exactly what we were looking for."
Estate Agents Website Price Questions
Why do property listings move the price to £3,900?
Because listings are not pages, they are data. A live property search needs a database, a connection to your CRM's feed, templates that render every property consistently, filters, alerts and the handling of price changes and withdrawals, all of which sit in the website with admin dashboard package. The same dashboard lets your team edit area guides, team profiles and landlord guides. A brochure site with a valuation journey and no live listings stays at the starting price.
Is an instant valuation tool included in the price?
No. Instant valuation tools are subscription services from specialist providers, paid for by you directly, and we integrate whichever one you choose so that it sits naturally in the valuation journey and every lead reaches a negotiator. The integration is quoted on scope. A request-a-valuation form, which converts well when it is answered quickly, is part of every site at the starting price.
Are there monthly fees for the website?
Only hosting, if you want us to host it, from £20 a month for a managed cloud server, security updates and quick changes to fees, team and areas when you need them. There is no licence fee for the website and no charge per listing. Your CRM, portal subscriptions and any valuation tool are separate contracts between you and those providers, exactly as now, and you can take the website's code elsewhere at any time.
What does a second branch add to the cost?
Less than you might expect. A second branch needs its own page with address, hours, map and team, aligned with its own Google Business Profile, and usually one or two more area guides. Those are ordinary pages, so for most two-branch agencies they fit within the package you already need, and we confirm it in the fixed quote. What costs more is a branch with its own brand or its own CRM, which is effectively a second feed.
Can a new agency spread the payments?
Payment is a 50% deposit when the project starts and the remaining 50% on completion, so the second half is due only when the site is ready to go live. For an agency opening to a date, that means the website can be taking valuation requests before the balance is paid. There are no further payments afterwards apart from hosting, if you choose it, and the finished website, its design and its code are yours.
Our main prices page and FAQ cover payment terms, hosting and ownership in more detail. For what the website itself should include, see estate agents website design, or startup estate agents website design if you are launching a new business.
Guides to Website Costs and Planning
Other Sectors We Work With
Prices are the same whatever you do; the pages below explain what they buy in other sectors.
Get an Exact Quote for Your Estate Agency Website
Send us your requirements or book a call with our senior software engineer. We will tell you which package fits, what the extras would cost and how long the project will take, and we reply personally with a fixed price.