Shop Website Design Prices
Fixed prices for shop websites, with or without a checkout. A custom-designed website for a shop starts from £2,400, an online shop with a checkout and an admin dashboard from £3,900, and hosting from £20 a month. This page explains what those prices buy a retailer, what moves a quote and how they compare with template stores.
What a Shop Website Costs With DigitalPod
Our prices are published and the same whatever you sell. A shop website that shows your range, hours, brands and story and takes reservations or click and collect orders by form fits within the starting price. Once you want to take payment online, the project becomes an online shop: product management, a basket, a checkout connected to a payment provider and the stock and delivery logic behind them, which is quoted on scope and usually falls into the admin dashboard package.
The starting price buys a custom-designed site of up to around ten pages, designed from scratch and hand-coded for speed on a phone. The website with admin dashboard adds a secure area where you add products, change prices and see orders, which turns a website into a shop you can run from the counter. Logo design is quoted alongside, there is no monthly licence for the site, and every quote is fixed before work begins.
Shops Website Design Packages
Startup Website
- For shops: range and product pages, opening hours, click and collect by form, gift voucher enquiries and Instagram
- Custom website design created around your brand and business goals, not a template
- Hand-built with modern technology (Next.js / React) for speed and security
- Mobile-friendly, fast-loading and search engine friendly from day one
- Contact forms, maps, galleries and the features a new business needs
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Website + Admin Dashboard
- For shops: a checkout with Stripe or PayPal, product and stock management, order emails and gift vouchers sold online
- Everything included in the Startup Website package
- Secure admin dashboard so you can update your own content
- Postgres database for your content, listings, bookings or members
- Ideal for blogs, directories, booking systems, SaaS marketing sites and member areas
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Optional Extras
Both can be added to either website package, or left out entirely. Hosting is only needed if you would like us to run the site for you, and logo design only if you do not already have a brand.
Managed Cloud Hosting
- Keeps product pages fast on a phone at the shop door, with quick changes to hours, prices and stock when you need them
- Your website hosted in the cloud and completely managed by us
- Keeps your site fast and secure without you lifting a finger
- Quick updates to your website whenever you need them
- Optional: host it yourself and we hand over the complete code
Logo & Brand Design
- A mark that works on the fascia sign, a carrier bag, a swing tag and an Instagram avatar, designed before the website
- Logo design with the files you need for web, print and social media
- Colour palette and typography that carry through to the website
- Designed by the same team that designs your site, so everything matches
- Ask for a combined website and branding quotation
Three Typical Shops Website Projects
Independent shop opening soon
A new retailer with a home page, three or four range pages, directions, story, delivery and returns, contact, a newsletter sign-up and Instagram feed. Products shown with prices and a reserve button, ready for a checkout later.
Established shop replacing a builder site
A rebuild of a dated template or website-builder site for a shop that sells mostly in store: eight to ten pages, a proper catalogue of what you stock, accurate hours, reviews, redirects from the old addresses and photographs of the real shop.
Retailer selling online and in store
A shop that wants a full online checkout with Stripe or PayPal, click and collect, gift vouchers and delivery options, with an admin dashboard to manage products, stock, prices and orders from the counter or at home.
What the Starting Price Includes for Shops
- A design created from scratch around your shop, your products and your customers, signed off by you before we build.
- Up to around ten pages, typically home, range pages, directions, our story, delivery and returns, gift vouchers and contact.
- Product listings with photographs, descriptions and prices including VAT, plus a reserve or enquiry button on each.
- Opening hours, a map and directions kept consistent with your Google Business Profile, with your Instagram feed and reviews pulled through.
- Mobile-first pages that load quickly on the pavement outside, with the search engine foundations for local and product searches.
- Launch on our managed cloud hosting from £20 a month, or the full code handed over to host wherever you like.
What Changes the Price of a Shop Website
- An online checkout with payments through Stripe, PayPal or another provider, which moves the project into the website with admin dashboard package from £3,900.
- The shape of the catalogue: forty simple products need far less set-up than two thousand variants across sizes and colours.
- Click and collect with collection slots, local delivery zones and gift vouchers that can be redeemed in store as well as online.
- Integrations with your till, stock system, accounting software, email platform or a Google Shopping product feed.
- Logo and brand design for a new shop or a rebrand, quoted alongside the website.
- Product photography and descriptions, if you would rather we arranged them than supplied them yourself, quoted on request.
Every website is quoted individually, so the final figure depends on what your shop actually needs. Our website design brief template helps you list those needs so that we can give you an accurate fixed price.
How Our Prices Compare for Shops
Shops are usually sold one of two things: a template store from a builder such as Shopify, Wix or Squarespace, paid for by monthly subscription, or a marketplace listing on Etsy or Amazon. Both get you selling quickly, and both carry costs that are easy to miss. The subscription and the fees on each sale never stop, the design is shared with thousands of other stores, a marketplace keeps the customer relationship, and a template store cannot move with you if you leave.
Agencies, meanwhile, commonly quote £6,000 to £20,000 or more for a small business website, a figure few independent shops can justify, and experienced freelancers and small studios typically charge £2,000 to £6,000. Our shop websites start from £2,400 and our online shops with a checkout and admin dashboard from £3,900, designed and coded in-house, with a fixed price, no monthly licence and a site you own outright.
For a wider view of the market, read our guide to how much a website costs in the UK and our comparison of custom websites and website builders.
How a Project Runs
- Your requirements. On a call, you tell us about your business, your customers and what the website needs to do, and we give you a fixed quotation.
- Logic and visuals. We plan the site structure and create visual mockups for your approval before anything is built.
- Development. We build the website, keep you updated and give you a realistic completion date.
- Testing and launch. You review the finished site on a test server, we refine it, and then we launch it or hand over the files.
Most websites take three to six weeks from brief to launch, provided the content is ready. Our guide to the website design process explains each stage, and the timescales guide shows what a typical schedule looks like.
What Clients Say About Working With Us
"Matthew was so helpful with the design and development of our new e-commerce website."
"Been working with Matthew at DigitalPod to apply and build upon our existing website. Our business needs to display the artwork and present it really well for our client, DigitalPod have completed every task we have asked of them and more. We have in the past suffered from bad website developers yet Matthew and his company are a total delight to work with and I can Highly recommend him and his company. We have also intrusted them to keep working on our website also to complete SEO projects and look forward to a long business relationship. Thank you very much indeed to DigitalPod."
"I was very impressed with the service provided by digital pod. They took my initial ideas and developed a website for my business that I am really proud of. We have noticed an increase in clients since the launch of the site and the support we have received from them has been exceptional."
Shops Website Price Questions
What does an online checkout add to the price?
A checkout is quoted on scope because it depends on how many products you have, whether they have variants, how delivery and collection should work and which payment provider you use. For most independent shops it means the website with admin dashboard package from £3,900, which includes product and order management. We agree the figure before design starts, and it only changes if the scope does.
Is click and collect cheaper than a full online shop?
Usually, yes. Click and collect by form, where a customer reserves an item and pays at the counter, sits within the starting price of £2,400 because there is no payment, stock or delivery logic to build. Click and collect with online payment and collection slots is part of an online shop, so it is quoted with the checkout. Many shops start with the first and add the second.
Are there monthly fees or fees on each sale?
From us, only hosting if you want it, from £20 a month, covering a managed cloud server, security updates and quick changes to hours, prices and stock when you ask. There is no licence fee for the website and no charge from us on your sales. Your payment provider charges its own processing fee on each transaction, as it would on any platform.
How many products can the website hold?
As many as you stock. The admin dashboard is built on a proper database, so a catalogue of fifty products or five thousand works the same way, with categories, search and filters sized to your range. What changes the quote is complexity rather than quantity: variants, bundles, personalisation options and stock rules take more building than a simple list.
Does the price include loading my products?
We load a first set of products during the build so the shop launches with a working catalogue and you can see how the pages behave with real items, and the number is agreed in the quote. You add the rest through the dashboard once we have shown you how. Writing descriptions and taking photographs are quoted on request.
Our main prices page and FAQ cover payment terms, hosting and ownership in more detail. For what the website itself should include, see shops website design, or startup shops website design if you are launching a new business.
Guides to Website Costs and Planning
Other Sectors We Work With
Prices are the same whatever you do; the pages below explain what they buy in other sectors.
Get an Exact Quote for Your Shop Website
Send us your requirements or book a call with our senior software engineer. We will tell you which package fits, what the extras would cost and how long the project will take, and we reply personally with a fixed price.