Personal Trainer Website Design Prices
Fixed prices for personal trainer, gym and studio websites. A website for a personal training business starts from £2,400, a site with a timetable and memberships you manage yourself from £3,900, and hosting from £20 a month. Here is what those figures buy for a trainer, what moves a quote and how they compare.
What Trainers, Gyms and Studios Pay for a Website With DigitalPod
Our prices are published and the same for every sector. What differs is what the site has to include. For a trainer working one-to-one or in small groups, that is usually a handful of focused pages, clear pricing, a results page and a consultation form, which fits comfortably in the starting price. A studio with a timetable and memberships needs more machinery behind it, and that is where the admin dashboard package comes in.
The starting price buys a site of up to around ten pages, designed from scratch and hand-coded to load fast on a phone, with the search engine foundations for your town built in. The website with admin dashboard adds a secure area where you edit the timetable, prices, client stories and coach profiles yourself, with memberships and class booking on scope. Logo design is quoted alongside, and every figure is fixed before we begin.
Personal Trainers Website Design Packages
Startup Website
- For trainers: personal training, prices, results and online coaching pages with a free consultation booking form
- Custom website design created around your brand and business goals, not a template
- Hand-built with modern technology (Next.js / React) for speed and security
- Mobile-friendly, fast-loading and search engine friendly from day one
- Contact forms, maps, galleries and the features a new business needs
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Website + Admin Dashboard
- For studios: edit the timetable, prices and coach profiles yourself, with memberships and class booking on scope
- Everything included in the Startup Website package
- Secure admin dashboard so you can update your own content
- Postgres database for your content, listings, bookings or members
- Ideal for blogs, directories, booking systems, SaaS marketing sites and member areas
- Deployed to cloud hosting or delivered via a Git repository
- Payment terms: 50% deposit, remaining 50% on completion
Optional Extras
Both can be added to either website package, or left out entirely. Hosting is only needed if you would like us to run the site for you, and logo design only if you do not already have a brand.
Managed Cloud Hosting
- Keeps the booking form and timetable fast at 6am, with quick changes to prices and classes when you need them
- Your website hosted in the cloud and completely managed by us
- Keeps your site fast and secure without you lifting a finger
- Quick updates to your website whenever you need them
- Optional: host it yourself and we hand over the complete code
Logo & Brand Design
- A mark that reads on a training vest, a studio door and an Instagram avatar, designed before the website
- Logo design with the files you need for web, print and social media
- Colour palette and typography that carry through to the website
- Designed by the same team that designs your site, so everything matches
- Ask for a combined website and branding quotation
Three Typical Personal Trainers Website Projects
Newly qualified trainer
A first website with home, personal training, prices, about, a results page and a consultation booking form, with qualifications and insurance shown and a design that matches your kit and Instagram.
Established trainer adding online coaching
A rebuild of a free-builder site for a trainer with a full diary who wants to sell remote programmes nationally: eight to ten pages, payment at sign-up, client stories with consent and redirects from the old pages.
Independent studio with memberships
A gym or studio with several coaches that wants a live class timetable, online booking and monthly memberships bought on the site, with an admin dashboard to manage classes, coaches, prices and member sign-ups.
What the Starting Price Includes for Personal Trainers
- A design created from scratch around you, your clients and your Instagram look, approved before any code is written.
- Up to around ten pages, typically home, personal training, classes, prices, online coaching, about, results and contact.
- A consultation booking form with the questions you choose, your phone and WhatsApp, all tested so enquiries reach you between sessions.
- Your qualifications, CIMSPA membership and insurance shown properly, with Google reviews and client stories pulled through.
- Fast, mobile-first pages with the search engine foundations for "personal trainer [town]" searches and a structure that matches your Google Business Profile.
- Launch onto managed cloud hosting from £20 a month, or take the complete code to host wherever you like.
What Changes the Price of a Personal Training Business Website
- A live class timetable with online booking, waiting lists and reminders rather than a simple list of classes.
- Memberships and class packs with recurring payments and a member login, which usually means the admin dashboard package.
- Online coaching delivered through the site, with a video library or progress tracking rather than a sign-up page alone.
- An admin dashboard for editing the timetable, prices and coach profiles yourself, from £3,900.
- Integrations with your booking app, payment provider or gym management software, quoted on scope.
- Logo and brand design, quoted alongside the website, and copywriting or photography if you would rather we produced the words and pictures.
Every website is quoted individually, so the final figure depends on what your personal training business actually needs. Our website design brief template helps you list those needs so that we can give you an accurate fixed price.
How Our Prices Compare for Personal Trainers
Trainers are sold websites in two ways: as a free add-on to coaching apps and gym management software, or as a monthly template plan from a website builder. The free ones are a page inside someone else's system, with their branding on it and your clients' data in their database. The template plans look cheap, but the design is shared with other trainers, the search engine work is left to you and if you stop paying the site disappears.
At the other end of the market, agencies commonly quote £6,000 to £20,000 or more for a small business website, which few independent trainers can justify, and experienced freelancers and small studios typically charge £2,000 to £6,000. Our personal trainer websites start from £2,400, designed and hand-coded in-house for a fixed price, and the finished site belongs to you. Our guide to how much a website costs in the UK sets the whole market side by side.
For a wider view of the market, read our guide to how much a website costs in the UK and our comparison of custom websites and website builders.
How a Project Runs
- Your requirements. On a call, you tell us about your business, your customers and what the website needs to do, and we give you a fixed quotation.
- Logic and visuals. We plan the site structure and create visual mockups for your approval before anything is built.
- Development. We build the website, keep you updated and give you a realistic completion date.
- Testing and launch. You review the finished site on a test server, we refine it, and then we launch it or hand over the files.
Most websites take three to six weeks from brief to launch, provided the content is ready. Our guide to the website design process explains each stage, and the timescales guide shows what a typical schedule looks like.
What Clients Say About Working With Us
"Matthew has been wonderful, he has met every deadline, offered much needed advice and, most importantly, has designed a stunning and effective website for me! I wouldn't use anyone else!"
"I would highly recommend digitalpod. Matthew has designed a brand for my company that I'm really happy with. I have a lot of customers who comment on how good my website is both visually and for ease of use."
"Matthew has been a great help to me with developing my website from me sending a jumbled email with ideas to having visuals with me in a very short time frame!"
Personal Trainers Website Price Questions
Is £2,400 enough for a personal trainer's website?
For a trainer or small team working one-to-one and in small groups, yes: home, personal training, prices, online coaching, about, results and contact with a consultation form all sit within the starting price. A live timetable with booking, memberships bought online or a member area move the project to the website with admin dashboard from £3,900.
What does membership sign-up with recurring payments cost?
It is quoted on scope, because a single monthly membership with a recurring payment set up at sign-up is a much smaller job than class credits, freezes, family memberships and a member area. Most membership builds sit on top of the website with admin dashboard package, from £3,900, and we give you one fixed figure before anything starts.
Do I need the admin dashboard just to update my timetable?
Not necessarily. If your timetable changes once a term, we can update it for you as part of hosting. If classes change weekly, or coaches come and go, the dashboard pays for itself quickly because you make the change yourself in a minute rather than emailing anyone and waiting.
Are there any monthly costs after launch?
Only hosting, if you would like us to host the site, from £20 a month for a managed cloud server, security updates and small content changes when you ask. There is no licence fee and no charge from us per booking or per member, although your payment provider will have its own fees. You own the website and its code, so you can move it to another host whenever you choose.
How does payment work for a trainer who is just starting out?
You pay a 50% deposit when the project begins and the remaining 50% on completion, when the site is ready to go live, so half the cost falls due only once you have something earning enquiries. There is nothing else to pay unless you choose hosting with us, and the design and code are yours.
Our main prices page and FAQ cover payment terms, hosting and ownership in more detail. For what the website itself should include, see personal trainers website design, or startup personal trainers website design if you are launching a new business.
Guides to Website Costs and Planning
Other Sectors We Work With
Prices are the same whatever you do; the pages below explain what they buy in other sectors.
Get an Exact Quote for Your Personal Training Business Website
Send us your requirements or book a call with our senior software engineer. We will tell you which package fits, what the extras would cost and how long the project will take, and we reply personally with a fixed price.